Globosat, Brazil’s Pay TV Leader, Chooses NovelSat to Upgrade Satellite Distribution Network

As Brazil gears up for the 2014 World Cup and the 2016 Rio Olympics, Globosat will optimize its content distribution network with NovelSat NS3 satellite transmission technology.

New York – 12 November, 2013 – Globosat, Brazil’s Pay TV market leader, has selected NovelSat to provide NS3000 modems to upgrade their vast Latin American satellite distribution network. NS3000 Trans-Modulators incorporate NovelSat NS3™ technology, which ensures the most efficient, reliable satellite communications available. With more than 14.5 million subscribers and 46 million viewers, Globosat is setting the stage with advanced technology to support their broadcasting of upcoming global sporting events including the 2014 World Cup and the 2016 Rio Olympics.

NovelSat NS3000 Satellite Modem

NovelSat NS3000 Satellite Modem

Over half a billion viewers at a time will turn their attention to Brazil to watch these enormously popular global events. The satellite communications bandwidth required to aggregate and deliver day after day of live HD video content is both scarce and costly. Globosat turned to NovelSat for the most reliable and cost effective solution for content contribution and distribution over satellite.

NovelSat NS3 technology optimizes satellite spectrum far more efficiently than its predecessors. NS3 increases data transfer rates by as much as 78% compared with all other existing modulators, demodulators and modems. Even in extreme conditions, NS3 boosts network availability, uptime and reliability more effectively than the DVB-S2 satellite transmission standard. It also more efficiently handles channel impairments including phase noise, non-linearity, jamming and interference.

In addition to rapid growth in satellite broadcast consumption in Brazil, Globosat will need to tap into enough transmission bandwidth to meet the extraordinary needs of broadcasting live HD coverage of the 2014 World Cup and 2016 Rio Olympics.

“We had an urgent need to improve our satellite efficiency, and we came to the conclusion that NovelSat NS3 technology was the best solution to go with,” said Lourenco Carvano, Director of Technology for Globosat.

In a network so widely distributed geographically, such as the Globosat network, with difficult-to-access equipment in remote regions of Brazil, NovelSat Over the Air (OTA) software updates make it accessible, easier, safer and less costly to centrally maintain the satellite distribution network. The NS3000 Trans-Modulator was the only available equipment with the required flexibility and backward compatibility to enable Globosat to continue to use their vast network of existing IRDs (Integrated Receiver/Decoder) and other legacy equipment. This was an important factor in further reducing system costs while taking advantage of the most advanced technologies.

“While our equipment is installed in large contribution networks around the world, this deal represents for us a major video distribution network win in the strategic Brazilian market,” said Ron Barak, NovelSat VP Americas. “For NovelSat, the greatest satisfaction is in knowing that we can help a giant like Globosat to maintain their leading position in satellite broadcast performance, efficiency and viewer satisfaction.”

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About Globosat

In 1991, Brazil gained a new concept in entertainment, information and leisure. Globosat, the first Pay TV programmer in the country, launched in November of that year its four pioneering channels: Telecine, Top Sport, GNT and Multishow. It was the beginning of a new era of TV programming in Brazil.

Four years later, in 1995, the Network began to expand. Top Sport was renamed SporTV, and four more channels were created: GloboNews, USA (which in 2004 became the Universal Channel), Shoptime and Canal Brasil. Telecine grew to be a five-channel network itself.

Today, with 33 channels and over 1,800 employees, Globosat leads the Brazilian Pay TV market. Its audience comprises 46 million viewers distributed among more than 14.5 million households (1) in the country.

About NovelSat
NovelSat is a technology company dedicated to providing the next-generation modulation standard for satellite communications. NovelSat NS3™ technology – encompassing ultra-high end modulators, demodulators, modems and ASICs – essentially replaces DVB-S2 as the industry standard. NovelSat delivers the fastest data rates, the widest pipe and the most compelling ROI. That means you get the best performance at the lowest costs, resulting in the highest profits. Learn more about the rapidly-growing list of global broadcasters, communications service providers, defense contractors and systems integrators already maximizing satellite capacity with NovelSat NS3 at www.novelsat.com

Media Contacts

NovelSat:

Seth Greenberg

Fresh Pie Marketing

Tel: +1 (617) 658 1413

Email: Seth@FreshPieMarketing.com

1 Source: PTS 197 – March 1, 2013 to April 30, 2013 – Estimated average of 3.2 people per household, PNAD (National Household Sample Survey), 2011