EBU Uses NovelSat Gear for First Ever 4K Ultra HD Satellite Broadcast of Live FIFA World Cup Action

The EBU delights World Cup fans with a new level of viewing quality while limiting satellite delivery bandwidth demand using NovelSat NS1000 modulators


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Raanana, Israel, July 14, 2014 – Starting last week, the EBU treated 2014 FIFA World Cup Brazil™ fans to 4K resolution – a new, breathtaking way to enjoy televised sports. Using NovelSat satellite modulators, The EBU broadcast 3 full live World Cup games from Brazil in 4K Ultra HD quality, including the Final yesterday between Germany and Argentina. These 4K satellite broadcasts set a new standard for internationally televised football both in quality and cost effectiveness.

Worldwide, the growing demand for 4K Ultra HD TV is driven by live sporting events where increased clarity and frame rate create a smoother, more realistic experience and instant replay with game changing sharpness. While 4K is a pleasure to view, the increased pixel count (3480×2160 vs. 1920 x 1080 for 1080p) can tax satellite bandwidth. That is one of the key reasons that The EBU chose to use NovelSat equipment, with the industry’s highest spectral efficiency, for the World Cup 4K satellite broadcasts.

In 2013, The EBU started the process of upgrading a large portion of their European network to NovelSat NS1000 Satellite Modulators and NovelSat NS2000 Satellite Demodulators. The NovelSat gear is powered byNovelSat NS3™ satellite transmission technology, which typically delivers from 40% to 60% more capacity per MHz of bandwidth compared with industry standard DVB-S2 technology.

 NovelSat NS1000 Satellite Modulator NovelSat NS2000 Satellite Demodulator

NovelSat NS1000 Satellite Modulator / NovelSat NS2000 Satellite Demodulator

In addition to reducing the cost of delivering HD and 4K broadcast video by satellite, NovelSat NS3 technology goes further to improve signal quality through superior resilience to channel impairments such as phase noise, non-linearity, jamming and interference and other factors.

According to Graham Warren Network Director at EBU, “Broadcasting such a widely viewed event like the World Cup Final in 4K was an interesting challenge for the EBU. The NovelSat solution proved reliable as it has in the past at major events that we have broadcast by satellite.”

“Knowing that our NovelSat NS3 technology was used for the satellite broadcasting in HD of the most watched event worldwide is very exciting,” said Itzik Wulkan, NovelSat CEO. “And being a part of the first 4K resolution satellite broadcast of full World Cup games is like being a part of history. We fully expect NovelSat satellite transmission solutions to play a role in making 4K the worldwide broadcast standard.”

Using NovelSat NS100 Modulators, the EBU successfully distributed high-quality live HD signals of all 64 games from 12 different stadiums to their rights holders. Using the same NovelSat equipment for the 4K transmission of the final games both reduced the complexity of the total broadcast operation in Brazil and helped The EBU to better control the cost of their satellite bandwidth requirements.

“The EBU is always on the lookout for ways to innovate and delight our customers,” said Paolo Pusterla, Head of Procurement & Partnerships at EBU Network. “The satellite bandwidth costs of broadcasting full World Cup games in 4K posed a particular challenge and NovelSat proved to be the right solution, especially since the equipment was already a part of our satellite network.”

NovelSat NS3 also supports 8K video channels when broadcasters and digital cinema distribution customers choose to shift to that standard down the road.

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About The EBU

The European Broadcasting Union (EBU, UER in French) is the world’s foremost alliance of public service media (PSM) with 73 Members in 56 countries in Europe and 21 Associate Members in Asia, Africa and the Americas.

The EBU’s mission is to make PSM indispensable. The organisation does this by ensuring that it is the authoritative voice supporting PSM, the provider of first class services, and the point of reference for industry expertise, innovation, and European media knowledge and exchange.

The EBU operates EUROVISION and EURORADIO. EUROVISION is the media industry’s premier distributor and producer of top-quality live news, sport, entertainment, culture and music content. EURORADIO enhances public service radio through the exchange of music, professional networking, and the promotion of digital and hybrid radio.

At its heart is a 370-strong network of staff across the globe, with offices in Brussels, Rome, Moscow, New York, Washington DC, Singapore and Beijing. The EBU’s headquarters are in Geneva – an inspirational hub for global sports federations, far-reaching international organisations and centres of academic and scientific discovery.

More information can be found at www.ebu.ch and www.eurovision.com

About NovelSat

NovelSat is a technology company dedicated to providing the next-generation modulation standard for satellite communications. NovelSat supports DVB-S and DVB-S2 standards and also offers the superior spectral efficiency of its NovelSat NS3™ satellite transmission technology which is available in all NovelSat satellite modulators, demodulators and modems. NovelSat technologies deliver the fastest data rates, the satellite industry’s most compelling ROI and the most scalable transmission solutions from 100Kbps to 850Mbps on a single modem. That means you get the best performance at the lowest costs, resulting in the highest profits. Learn more about the rapidly-growing list of global broadcasters, communications service providers, defense contractors and systems integrators already maximizing satellite capacity with NovelSat at www.novelsat.com

Media Contacts

EBU
Dave Goodman
EBU Communications Officer
Email: goodman@ebu.ch
Tel: +41.22.71.72.415
@EBU_Eurovision

NovelSat
Seth Greenberg
Fresh Pie Marketing
Email: Seth@FreshPieMarketing.com
Tel: +972 (0)54 922 2294

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